!Solid

SOLID is a cool, laid back and fashionable menswear brand with a universe divided into three capsules; Urban Supply, Street Apparel and The Denim Journey. Each capsule reflects a unique style direction.

Urban Supply is contemporary and casual menswear. It is uncomplicated fashion that draws inspiration from the current trend scene. The Urban Supply capsule ranges from the clean Nordic look to the refined – from simple, minimalistic and sharp to sophisticated and detail-oriented.

Fabrics and fittings are in focus regardless of style direction. The width of the capsule reflects its large target group and emphasises the great commercial strength of the Urban Supply line.

Street Apparel is a capsule of highly trend-oriented items. Inspiration is found in the urban street life. The contemporary design reflects the current tendencies of the fashion scene and always features strong and iconic graphic elements. Fresh and innovative details add the finishing touch to the Street Apparel capsule.

The Denim Journey reflects the original jeans spirit. The design is created with passion and a profound respect of the denim heritage combined with the use of innovative fabrics, washes and details. Inspiration is drawn from the world of craftsmanship, authenticity, masculinity and the indigo tradition. The Denim Journey is always on the move yet deeply rooted in the genuine jeans universe. The capsule contains a strong range of jeans and tops.