SOLID is a cool, laid back and fashionable menswear brand with a universe divided into three capsules; Urban Supply, Street Apparel and The Denim Journey. Each capsule reflects a unique style direction.
Urban Supply is contemporary and casual menswear. It is uncomplicated fashion that draws inspiration from the current trend scene. The Urban Supply capsule ranges from the clean Nordic look to the refined – from simple, minimalistic and sharp to sophisticated and detail-oriented.
Fabrics and fittings are in focus regardless of style direction. The width of the capsule reflects its large target group and emphasises the great commercial strength of the Urban Supply line.